Today I was flipping through the channels in the morning as I needed some refreshments to start off the day. From music channels to news channels. What I found was weird!!
There is this reputed local news channel, which is viewed by lakhs and lakhs of people around the world. Their topic of discussion was “fair complexion is viewed as a correlation to higher societal status”. What the heck?
How can complexion be something that determines whether you are rich or poor? It can just determine whether you have a less/no melanin content or more melanin content. I can show so many rich men who do not have a fair complexion. And many fair complexioned beggars are also available in my city.
Another detail given was the increasing market for skin-lightening cream. I don’t basically understand. What can you do by lightening your skin? And they said so many peculiar answers, notably, a fair complexioned girl is more preferred for a marriage and most peculiar of all, light skin toned people are presumably more intelligent and brilliant in the eyes of recruiting HRs. Why would someone judge a person’s talents by looks rather than brains, but for the modelling industry? Remember one thing, no IITs or IIMs or MITs or Harvard University admits a student based on the beauty.
And few advertisements, to say something, are really senseless. If you use a skin lightening cream, you gain confidence to tell your dad that you don’t want to get married soon. You just need your voice to say you don’t want something rather than your skin color. Color discrimination is not done to you by another person, remember, its you who do it to yourself. Someone’s fear is another one’s victory, that’s the reason these skin/fairness creams have gained so much importance over your lack of confidence.
Ask any advertiser to apply this fairness cream on a crow/buffalo and make them look fair, then it is trust-worthy. A bear in Moscow is brown, in Asia is black while in polar regions it is white. Skin color or tone or texture depends on the region where we are and on the amount of exposure to sunlight. Where does status or richness or class come in to play in this?
Public media should not spread these kinds of rumors and should start spreading NEWS that can aim for the betterment of our society/country/world, there are so many other problems to focus.!!!